Reporting to the Global Head of Hygiene & Wellbeing Category, the Hygiene & Wellbeing Marketing Solution Manager - Washroom will drive the delivery of key elements of the Hygiene & Wellbeing Category plan - focused on the Washroom business, across our 65+ markets. Core elements include understanding market requirements, outlining solution requirements, developing propositions and the GTM for our range of washroom solutions, to drive profitable revenue growth. Helping to define and embed the sustainability approach for the category will also be an important part of the role.
Role responsibilities:
● To significantly contribute to the Hygiene & Wellbeing Category leading the Washroom space and delivering profitable growth in line with our objectives
● Use industry, market, customer and competitive intelligence to steer & validate the propositions and product roadmap, support in the development of new solutions business cases
● Build and develop strong value propositions, product positioning, messaging and lead the Go-To-Market (GTM) strategy that
resonates with customers, tells a story, and differentiates us in the market.
● Develop and build robust commercial models and support markets in implementing commercial strategies that increase value to Rentokil Initial in line with business objectives.
● Own the go-to-market strategy and releases for a number of solutions, working with stakeholders on robust forecasting of
solutions to execute on go-to-market plans.Deliver compelling marketing, communication materials across the new range.
● Be hands-on, delivering both strategic and executional work and serve as the subject matter expert and spokesperson for the product/solution offering to both internal and external audience
● Work cross functionally, globally, with the local technical and sales leads to identify, evaluate and prioritise opportunities based on market (existing and new channels), revenue potential, pricing, ROI and competitive dynamics.
● Track and measure performance of current and future solutions.
Requirements:
- 5 years+ marketing experience with a business or marketing degree and / or marketing / project management qualification.
- A passionate product marketer with understanding and practical experience of product proposition development, ideally with experience of global-scale launches.
- Excellent marketing skills, with experience in building propositions and understanding consumer behaviours and personas.
- Strong communicator who can operate and build relationships at all levels, gain respect and credibility. Ability to motivate cross-functional teams to deliver and influence senior decision makers to gain commitment.
- Project management experience and the ability to manage multiple projects and workstreams simultaneously.
- A personable, quick-thinker that can influence others and drive progress.
- Results oriented with a strong track record of meeting stretch goals.
- Strong commercial skills demonstrated through previous experience
- Experience of all aspects of the marketing mix, including segmentation, proposition development, customer insights and profiling and product lifecycle management.
- Strong marketing planning and implementation experience; ability to think strategically and act tactically at pace.
Benefits:
- Competitive salary and bonus scheme
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
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