Purpose of Role
Rentokil Initial is a global Pest Control brand and maintains a web estate of over 160 websites. The web estate is critical to delivering digital enquiries into the business to drive forward the organic revenue growth targets of the Group. These digitally generated enquiries are a fundamental source of sales leads into RI’s local country businesses.
We’re looking for an ambitious Paid Media Specialist to join our digital marketing team and make an impact on the global PPC campaigns. Specifically you will be responsible for optimising and rolling out key paid search optimisation recommendations for the markets we work with and support to drive conversions and increase ROI.
The candidate we’re looking for will be comfortable with Google Ads management, SQR analysis and building Google Ads accounts from scratch. A strong understanding of Google Ads Editor and being comfortable with Google Analytics(GA4) and data analysis to report on key insights is required.
Working in the Marketing & Innovation Digital Marketing Team, the Paid Media Specialist will report to the Paid Media Manager and work to improve paid search performance across key markets globally and to help deliver against business lead flow performance targets.
The role-holder will work across the wider digital marketing team with colleagues in the SEO, Digital Insights, Customer Experience, CRO, Product and Deployment, Web Development and Paid Search teams.
The role will reward the right candidate with opportunities to further expand your Google Ads knowledge and exposure to some leading digital transformation projects we are rolling out across our digital estate for global markets
Key Responsibilities
The role’s key responsibilities will include:
In conjunction with the Paid Media Manager, deliver the operational implementation of RI’s Paid media Strategy
Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices
Assist with the strategy and planning for improving and maximising the Global ROI of Paid media
Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets
Create & maintain best practice documents & guides to share with markets
Pro-actively test, evaluate & maximise the efficiency of Google product betas, incorporating those that are successful into best practices
Maintain strong market relationships, keeping them up to date on the progress and success of campaigns
Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets, including but not limited to, audits and ROI analysis.
Investigate account & agency issues and source best-practice resolutions
Support the Quality Score improvements across accounts
Support the sharing of paid search learnings with the SEO team and all other digital channels
Leverage organic search insights and plug them into paid search channels
Where required set-up and manage accounts or campaigns to drive acquisition
Lead the creation, development & management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website
Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display & Video advertising.
Collaborate with colleagues in our markets, across M&I categories, agencies and third-party suppliers to effectively deliver strategic paid search strategies to maximise the ROI of paid search across the RI group
Evaluate and manage agencies and third party suppliers, using ongoing KPI measurements
Stay on top of industry trends to ensure our paid search strategy remains ahead of the curve
Key Competencies
Excellent numeracy and communication skills, verbally and through presentations to effectively explain, and promote best practices in PPC
Highly analytical with a real eye for detail. The ability to analyse large sets of data and to interpret these data sets to output actionable insights and recommendations
Requirements:
Minimum 12 months experience in Google Ads Paid Search
Google Ads Certified
Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets
Excellent English written and verbal communication skills
Google Ads Interface and Editor experience
Experience with analysis and reporting
Desirable
Undergraduate degree
Experience in managing multi-lingual Paid Search Accounts
Bing Search Engine Marketing (SEM) experience
Paid social experience (Facebook, LinkedIn)
Google Data Studio experience
Google Analytics Certified(GA4)
Benefits:
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
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