Purpose of role
The Digital Content Marketing Manager is responsible for driving global digital content strategies to deliver measurable lead growth, improved conversion performance, and enhanced brand visibility across key B2B audiences. This role leads the development and delivery of digital content across web, SEO, and social media channels, with a strong emphasis on cohesive digital campaigns aligned with customer journeys and clearly defined KPIs to track changes in customer behaviour.
Key responsibilities
- Line management: Lead a team of content marketing specialists, fostering a collaborative environment, setting clear objectives, and aligning projects with the Company’s strategic goals
- Group-owned channels: Manage and enhance the content strategy across all owned digital channels, including the website, social media accounts, and YouTube channels
- Own and implement a performance-led social media strategy across LinkedIn, Facebook, Instagram, YouTube, X, and emerging platforms
- Drive employee advocacy and brand amplification through organic and paid social programmes
- Content strategy development: Develop and execute robust content strategies that enhance engagement, conversion rates, and overall brand visibility
- Collaborate with UX and web development teams to ensure content meets technical and accessibility standards
- Content production: Manage the creation of diverse content forms such as blog posts, social media content, videos, and infographics, ensuring alignment with brand standards and digital marketing objectives
- SEO and social media optimisation: Ensure all content is optimised for search engines and effectively distributed across appropriate channels to maximise reach and engagement
- B2B Audience targeting: Lead highly targeted, data-driven B2B campaigns across paid, social, and third-party channels to drive brand awareness, engagement, and lead generation aligned to ABM strategies
- Manage end-to-end campaign execution, CRO experiments, retargeting, and audience segmentation, optimising performance through continuous analysis and reporting
- Map digital footprints of target accounts to inform content seeding, nurture journeys, and cross-channel activation, leveraging analytics, marketing automation, and tag management tools
- Lead nurturing and conversion: Support marketing strategies by implementing targeted lead-nurturing campaigns and optimising conversion paths. Leverage behavioral analytics to generate insights, test hypotheses, and scale improvements that drive user engagement and conversion
- Analytics and reporting: Monitor, analyse, and report on content performance and SEO effectiveness to guide future strategies and demonstrate ROI
- Stakeholder collaboration: Work closely with internal teams, partner markets, and regional leads to ensure content alignment and adoption of best practices
- Budget management: Manage the content budget, allocating resources for content production, tools, promotional, and paid activity effectively
- Managed services delivery and growth enablement
- Lead Managed Services and digital‑transformation projects end‑to‑end, delivering on time, on budget, and to agreed success metrics.
- Scale high‑value, SEO‑led content and integrated CRO, SEO, and UX tactics to grow organic pipeline, conversion, and revenue.
Requirements:
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years’ experience in digital content roles, ideally within a B2B services environment.
Essential:
- Proven track record in B2B digital content marketing, SEO, and social media strategy
- Experience delivering measurable results in lead generation, audience engagement, and conversion metrics
- Knowledge of content production across multiple formats, including video, web, and social
- Practical experience managing paid social campaigns on LinkedIn, Meta, and YouTube
- Experience leading a team, with strong skills in team development and performance management
- Strong stakeholder management and ability to influence cross-functional teams
- Strong analytical skills to evaluate content performance and CRO experiment outcomes to optimise strategies
- Proficient with digital marketing tools and platforms such as Conductor, Sprinklr, GA4, FullStory, Optimizely, etc.
- Familiarity with image/ video tools like Canva, Adobe Creative Suite, etc.
Benefits:
- Competitive salary and bonus scheme
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
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