Content Specialist

  1. Marketing & Innovation
  2. Full-time


Crawley, England, United Kingdom

Do you have experience with SEO optimisation?

Do you enjoy collaborating with various departments?

Are you passionate about improving and streamlining lead generation?

Want to be part of a Digital Marketing team?

If you are still reading... keep going!

The basics...

  • Supporting the Digital Content Manager to action and deliver priority Digital Marketing projects like website content optimisations, content audits and recommendations across
  • Rentokil Initial and its subsidiary brands globally.
  • Working across different internal Rentokil Initial teams
  • Cross-functional collaboration to support the optimisation of content in key regions
  • Liaising with the local markets to collate all of the necessary information required for content-related projects
  • Management of content-related documentation and comms with internal teams and key markets to ensure that action progress and project plans are tracked
  • Actioning insights generated by other Digital Marketing areas - SEO, Paid Search, UX/CX, CRO
  • Support roll out and implementation of technical SEO recommendations to support local search performance.


  • Experience in working for a global organisation.
  • Experienced in writing optimised web copy for B2B and B2C audiences.
  • Experience in content promotion and amplification through inbound marketing is an
  • advantage.
  • Familiarity with SEO best practices, including keyword research & analysis and trends data.
  • Nice to have: Experience in Google Analytics, including reporting and measuring campaign
  • performance and effectiveness.
  • Nice to have: Fluency in another language would be desirable.
  • Experience within a B2B business and preferably in a service industry.


  • Competitive salary
  • Hybrid working
  • Rentokil Initial Reward Scheme
  • 23 days holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death in service benefit
  • Healthcare
  • Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.


We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (zoe.payne@rentokil-initial.com) if you need anything

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