MarTech Business Analyst

The MarTech Business Analyst is responsible for identifying, documenting, and implementing technical solutions that improve marketing efficiency. You will work closely with Marketing stakeholders to understand their goals and translate them into functional requirements for Developers and Platform Architects. You are the "translator" who ensures that technology investments solve actual business problems.

Key Responsibilities

1. Requirement Discovery & Management

• Lead workshops with marketing stakeholders to capture business requirements for new tools or features (e.g., Lead Scoring, Attribution, or Personalisation).
• Translate high-level business needs into detailed User Stories, Functional Requirement Documents (FRDs), and Process Maps.

• Manage the product backlog, ensuring tasks are prioritised based on business value and technical feasibility.

2. Platform & System Integration

• Analyse how data moves between core systems like HubSpot/Salesforce, Adobe Campaign, and Google Cloud Platform (GCP).
• Document data mapping requirements for API integrations.
• Identify opportunities to sunset redundant tools and consolidate the tech stack.

3. Data Governance & Analytics

• Define data standards to ensure high quality for lead routing, segmentation, and reporting.
• Monitor system health and performance, ensuring that "Table Stakes" (GDPR) are met.

4. Testing & Deployment (UAT)

• Define Acceptance Criteria and lead User Acceptance Testing (UAT) to ensure the technical solution meets the business's original intent.
• Coordinate with QA teams to identify and resolve bugs before a "Go-Live" event.

Requirements:

• 3–5 years of Business Analysis experience, Ideally with at least 2 years specifically within a Marketing or Digital environment.
• Familiarity with the Lead-to-Revenue lifecycle and platforms like HubSpot, Salesforce Marketing Cloud or Adobe Experience Cloud
• Basic understanding of SQL (for data querying) and APIs (how systems talk to each other).
• Proficiency in Jira/Confluence or similar Agile project management tools.
• Experience with data visualisation tools like Tableau, Looker, or PowerBI.
• Communication: Exceptional ability to explain complex technical concepts to non-technical stakeholders (like a Brand Manager).

Benefits:

• Competitive salary and bonus scheme
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.