Purpose of the Role
The purpose of the role is to ensure alignment across the Digital Marketing Strategy and the Regional/Local digital initiatives.
The Head of Digital Marketing Operations will lead a team to act as the gatekeeper for the Digital Marketing Team and the primary point of contact with the Regional/Local Marketing Teams. The team will also oversee our agile digital delivery model, ensuring adoption, reporting, and enhancement of our processes. The role-holder will be accountable for all digital marketing service prioritisation and delivery tracking and will be responsible for Regional/Local stakeholder management.
Key Responsibilities
Stakeholder Management and Governance
● Act as the primary gatekeeper between the M&I Digital Marketing Team and Regional/Local Marketing Teams with overall accountability for all digital marketing service delivery to the local marketing teams.
● Work with the Digital Marketing Director to ensure Regional/Local buy-in around the proposed Digital Marketing Strategic plan.
● Day to day management of internal and external stakeholders to include Regional/Local Marketing Directors, the M&I leadership team and consultants/third party agencies.
● Manage the expectations of the Regional/Local Marketing Teams and ensure that we are focused on delivering the projects with the greatest business benefit; where required escalate any deviations from the agreed plan to Digital Marketing Director.
● Demonstrate improvements in stakeholder value perception and satisfaction through driving our stakeholder NPS score to >65 Strategic Alignment and Lead Project Delivery
● Liaise with Regional/Local Marketing Teams to ensure that all digital activities are aligned with the digital marketing strategic direction - prioritise all agreed activities and ensure that we have the available internal and external resources to deliver within the agreed timelines.
● Coordinate the delivery of these projects with the internal Digital Marketing Specialist Teams.
● Key contributor to the definition of the future marketing technology stack to ensure that the digital platform and marketing technology stack meets Regional/Local market requirements.
Regional/Local Best Practice Sharing
● Lead and organise Regional/Local Digital Marketing workshops to support the delivery of the Digital Marketing Strategic Pillars and the prioritised Regional/Local digital initiatives.
● Facilitate the sharing of regional and local digital best practice to enable rapid adoption of internal best practice.
Requirements:
Key Competencies
● Proven track record in global stakeholder management and delivering complex digital marketing projects.
● Commercially focused with an ability to balance commercial outcomes and customer needs.
● Excellent communication skills and fluent presenter; with an ability to influence and persuade key business stakeholders.
● A demonstrated ability to work and build relationships with a variety of stakeholders across all levels in the organisation.
● Highly effective at working across specialist teams to deliver key programmes of work.
Qualifications and Experience
● Experience as a Digital Account Manager/Director in a Digital Marketing Agency or demonstrable experience managing, coordinating and facilitating services across departments and functions to internal stakeholders would be a distinct advantage.
● Demonstrated experience in delivering complex global programmes in a highly matrixed European or Global organisation.
● Experienced in working with ambiguity in a fast paced reactive environment.
● Some understanding of paid search, SEO, CX and UX.
● PRINCE qualified or similar.
● Degree qualified is preferred.
Benefits:
- Competitive salary and bonus scheme
- Hybrid working
- Rentokil Initial Reward Scheme
- 25 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
