The Content Specialist’s role is to support the Digital Content Marketing Manager with the operational delivery of the digital strategy for key digital marketing programmes, including website platform migrations and optimising key content across markets, primarily focusing on supporting
North American acquisition brand performance through content optimisation. This role will be within the Digital Content & Comms Team, mainly working with colleagues from the Search Performance teams, but will also collaborate with the Digital Product and Digital Account Management teams, as well as key partner markets. This role will report directly to the Digital Content Marketing Manager.
Key Responsibilities
The key responsibilities will span across digital marketing channels for both B2C and B2B audiences across digital marketing platforms.
● Supporting the Digital Content Marketing Manager to action and deliver priority Digital Marketing projects like website content optimisations, content audits and recommendations across Rentokil Initial and its subsidiary brands globally.
● Working across different internal Rentokil Initial teams
● Cross-functional collaboration to support the optimisation of content in key regions
● Liaising with the local markets to collate all of the necessary information required for content-related projects
● Management of content-related documentation and comms with internal teams and key markets to ensure that action progress and project plans are tracked
● Actioning insights generated by other Digital Marketing areas - SEO, Paid Search, UX/CX, CRO etc.
● Support rollout and implementation of technical SEO recommendations to support local search performance
Requirements:
● Experience in working for a global organisation
● Experienced in writing optimised web copy for B2B and B2C audiences
● Experience in content promotion and amplification through inbound marketing is an advantage
● Familiarity with SEO best practices, including keyword research & analysis and trends data
● Nice to have: Experience in Google Analytics, including reporting and measuring campaign performance and effectiveness
Industry experience
● Experience within a B2B business and preferably in a service industry
Benefits:
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
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